To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
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To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others

Pink Daniel H.

Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.
Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating … číst dále
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Kód0443164
NakladatelstvíCanongate
Počet stran272
Jazykangličtina
Rok2019
Typ produktuBrožovaná kniha
EAN9781786891716
Běžná cena s DPH 349 Kč
Ušetříte 96 Kč
253 Kč
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